Meet the Adaptive Product Team

For more than 25 years, my focus has been on leveraging data and technology to transform healthcare. My passion lies in creating innovative data products and strategic frameworks that enable health systems to address their biggest challenges, from optimizing operations and financial sustainability to enhancing patient outcomes and transitioning to value-based care.

With over 30 years of experience and motivated by challenges, I am passionate about designing and executing creative and unique marketing and business development strategies. I predict future needs in response to new product development and market trends establishing business relationships with leading partners in the Healthcare and Life Sciences sector, seeking models that benefit everyone involved.

I have 30+ years of data-centric experience across the US and LATAM, founding and leading digital product companies. I’m deeply customer-centric, building data science teams that transform healthcare. As CTO at Adaptive Product, I help health systems achieve digital transformation and unlock new revenue from data, delivering measurable impact.

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For over 30 years, I have led digital product innovation, building and guiding high-performing teams to create transformative solutions. Passionate about talent development, I focus on fostering collaboration, leveraging emerging technologies, and ensuring strong privacy and data protection practices to drive impactful and ethical digital advancements.

With 20+ years of healthcare leadership, I specialize in executing large-scale enterprise strategies, optimizing operations, and driving digital transformation. I turn vision into action, modernizing operating models, enhancing efficiency, and delivering measurable impact. By balancing strategy with hands-on execution, I help organizations stay agile, scalable, and competitive.

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I have experience across the strategic planning and execution process from start to finish. I communicate compelling business stories to executive decision makers in Healthcare and broader to monetize through data. I create long-term financial forecasts and short-term budgets that incorporate scenario modeling to set realistic expectations and mitigate risks.