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Digital Health Product Management Consulting

Fueling Innovation & Market Success

healthcare data and analytics strategy

Empowering Digital Health Innovation

At Adaptive Product, we specialize in transforming your digital health initiatives into market-leading solutions. Our comprehensive consulting services are designed to address every stage of the product lifecycle, ensuring your success from concept to market execution.

What We Do...

Product Strategy

Crafting a Vision for Succcess


Develop a clear and actionable product strategy that aligns with your business goals, identifies market opportunities, and sets a roadmap for innovation and growth.


  • Clearly define market needs and your target audience


  • Validate and refine product-market fit


  • Create a data-driven roadmap

Product Delivery

Bring Your Vision to Life


Transform your vision into a reality with expert product delivery, ensuring your high-quality, impactful digital health solutions are delivered on time and within budget.


  • Manage scope, schedule, and budget


  • Ensure agile and efficient development 


  • Measure and continually optimize effectiveness


Maximizing Market Impact


Gain a competitive edge with our tailored go-to-market services, leveraging data-driven strategies to optimize user acquisition, penetrate markets, and foster sustainable growth.


  • Craft a compelling brand story and market position


  • Develop data-driven marketing and sales plans


  • Optomize product pricing and packaging options

Who We Serve...

Digital Health Startups

From Vision to Market Leader

Early-stage digital health startups aiming to bring innovative ideas to market.


  • Challenge: Limited resources and budget for top-tier in-house product management expertise.


  • Needs: Best-practice guidance on product strategy, market validation, user research & UX/UI design, Agile delivery and go-to-market execution.


  • Value: Reduced development risk, faster time-to-market, increased likelihood of securing funding and achieving market success.

Healthcare Payers

Harnessing Emerging Technologies

Healthcare payers focused on leveraging digital technology to enhance health outcomes, boost member engagement, and satisfy employer groups.


  • Challenge: Balancing innovation with cost containment; lack of internal product expertise and a "product mindset".


  • Needs: Best-practice guidance adopting and integrating high-value digital health solutions, while cultivating a product-centric approach.


  • Value: Optimized operational performance, reduced costs, improved member health outcomes, and increased satisfaction through the strategic use of digital health technologies.

Established Digital Health Vendors

Driving Innovation & Growth

Established healthcare technology companies with proven solutions in the market.


  • Challenge: Maintaining a competitive edge and driving continuous innovation amid rapidly evolving market dynamics and customer needs.


  • Needs: Strategic guidance on product roadmaps, feature prioritization, market expansion strategies, and integrating emerging technologies to enhance offerings.


  • Value: Accelerated innovation cycles, optimized product-market fit, increased customer acquisition and retention, and sustained market leadership.

Health Systems  Providers

Optimizing Operations, Enhancing Care

Healthcare providers aiming to improve patient care and operational efficiency through digital health solutions.


  • Challenge: Adapting to technological advancements and changing market dynamics while navigating budget constraints.


  • Needs: Strategic guidance on implementing digital solutions cost-effectively to streamline workflows, improve care delivery, and enhance patient engagement.


  • Value: Enhanced ability to adopt and leverage digital technologies, leading to improved market performance and better patient outcomes.

The Value We Provide...

  • Market Validation: Our expert consultants offer strategic guidance to ensure market alignment to de-risk your product initatives. From product strategy and market analysis to regulatory compliance and go-to-market strategies, we provide the insights and direction you need to to ensure product-market fit enabling you to seize opportunities effectively.


  • Accelerated Time-to-Market: With our tailored solutions and streamlined processes, we help you bring your digital health products to market faster. By optimizing development cycles, minimizing risks, and enhancing efficiency, we enable you to gain a competitive edge and capitalize on market opportunities swiftly.


  • Enhanced Product Quality: Quality is at the core of everything we do. Our meticulous attention to detail, rigorous testing protocols, and commitment to excellence ensure that your digital health solutions meet the highest standards of quality and performance. By delivering superior products, we enhance user satisfaction, drive adoption, and foster long-term success.


  • Cost Optimization: We understand the importance of cost-effectiveness in today's competitive landscape. Our solutions are designed to maximize your return on investment while minimizing costs and resource utilization. By optimizing processes, mitigating risks, and eliminating inefficiencies, we help you achieve your business objectives without breaking the bank.


  • Sustainable Innovation: We focus on creating sustainable solutions that not only meet current market demands but also anticipate future trends and opportunities. Our sustainability consulting services help you integrate eco-friendly practices into your business model, from product design to supply chain management. By leveraging cutting-edge technologies and sustainable materials, we enable you to achieve your environmental goals while driving growth and profitability.


Our Expertise

Product Strategy & Delivery
Create the strategy and lead the delivery of high-value digital health solutions.
  • Product Strategies & Roadmaps
  • 0 to 1 (new) Product Delivery
  • Market & Competitive Analysis
  • Market Sizing & Segmentation
  • Prototyping & User Testing
  • Pricing & Profitability Analysis
  • Agile Delivery & Adoption
  • Technical Product Management
Data Management
Carefully manage data sourcing, preparation, mapping and warehousing to ensure quality output.
  • Data Onboarding
  • Data Interoperability / FHIR Enablement
  • Data Warehousing
  • Data Lake Development
  • Data De-identification
  • Data Governance
  • DataOps
Value-Based Care & Pop Health
Leverage digital technology to manage population health & succeed under value-based care contracts.
  • VBC & Pop Health Analytics
  • Platform Selection & Implementation
  • Contract Modeling
  • Program Design Support
  • Opportunity Analysis
  • Network Management Analytics
  • Performance Measurement & Management
  • Program Reconciliation
Digital Transformation
Develop and implement strategies to maximize the value of digital technology investments.  
  • Digital Transformation Strategies & Roadmaps
  • Use Case Development & ROI Assessments
  • Vendor Selection & Implementation
  • Data Integration & Interoperability
  • Change Management
  • Cloud Migration & Optimization
  • Patient Engagement Solutions
  • Process Automation
Advanced Analytics
Develop insight-driven, actionable analytics that lead to performance improvements and sustainable growth.  
  • Predictive Modeling
  • Machine / Deep Learning
  • LLM, NLP & NLG Solutions
  • Episodes-of-Care & Care Bundles
  • HEDIS & Quality of Care Measures
  • Performance Measurement
  • Clinical Decision Support
Lean-Agile Adoption
Tailor-made mentoring designed to help drive the adoption of best practices technology delivery processes.
  • Agile Transformation Strategy
  • Agile Framework Implementation
  • Value-Stream Mapping
  • Continuous Improvement
  • Leadership Training
  • Team Coaching
  • Agile Metrics and Reporting
  • Outcomes Measurement

Why Choose Adaptive Product?

Healthcare is in the process of being reimagined. Now more than ever, organizations need to leverage modern technologies and their data to create intelligence solutions to transform healthcare financing and delivery. This is a complex undertaking requiring specialized support.

Product Leadership

From strategic planning through technical delivery, Adaptive Product provides our clients with best-practice product execution that ensures efficient delivery of high-value digital health solutions -  on time and within budget.

Broad Healthcare Market Knowledge 

Creating game-changing digitial health solutions that "move the needle" requires collaboration across providers, consumers and payers. Adaptive Products' experience across the healthcare spectrum ensures all stakeholder needs are addressed.  

Deep Data & Analytics Expertise

Healthcare data is notoriously difficult to work with.  Efficiently creating impactful digital health solutions requires a deep understanding of healthcare data and industry accepted analytic methodologies, which Adaptive Product brings to each project. 

Chris Donovan

CEO & Founder of Adaptive Product


At Adaptive Product, we empower healthcare visionaries to translate groundbreaking ideas into next-generation digital health solutions.  We believe strategically developed digital health products can revolutionize patient care, improve clinical workflows, and drive a new era of healthcare efficiency and affordability.


Let's Talk!

We are looking forward to hearing more about your business and how Adaptive Product can assist.

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